SHAWN BIENEK
UX/UI - DESIGN - PHOTOGRAPHY
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REBRANDING & WEB
PROBLEM
DuoEcho is Kickstarter project that showcases a pair of sleek, aluminum body hi-fi design Bluetooth stereo speakers, with four high-quality speaker drivers that deliver stunning stereo sound. However, the current branding and name of the product fails to relay what the product is and what it does.
SOLUTION
Lucid is a renaming and rebranding of DuoEcho that brings a modern look and feel to the product, better showcasing it’s function as a hi-fi top-of-the class Bluetooth speaker.
THE PROCESS
Here are some samples of my work creating the logo for Lucid. I began with a "visual brain dump" which is basically me drawing whatever comes to mind in order to establish a starting point. Then, the next step is to refine, refine, and refine until I come up with the final product.
THE WEBSITE
The website is designed to be clear and concise when delivering information to the user. Built-in, organized sections deliver the facts and features of the product all on one scrollable page.
CLEAR AND CONCISE MOBILE EXPERIENCE.
One of the main functions of the website — other than telling the customer what the product is and does — is selling the product to the consumers. The website is designed to do just that in a streamlined and orderly fashion, both on mobile and desktop devices.
