REBRANDING & WEB
DuoEcho is Kickstarter project that showcases a pair of sleek, aluminum body hi-fi design Bluetooth stereo speakers, with four high-quality speaker drivers that deliver stunning stereo sound. However, the current branding and name of the product fails to relay what the product is and what it does.
Lucid is a renaming and rebranding of DuoEcho that brings a modern look and feel to the product, better showcasing it’s function as a hi-fi top-of-the class Bluetooth speaker.
Here are some samples of my work creating the logo for Lucid. I began with a "visual brain dump" which is basically me drawing whatever comes to mind in order to establish a starting point. Then, the next step is to refine, refine, and refine until I come up with the final product.
The website is designed to be clear and concise when delivering information to the user. Built-in, organized sections deliver the facts and features of the product all on one scrollable page.
One of the main functions of the website — other than telling the customer what the product is and does — is selling the product to the consumers. The website is designed to do just that in a streamlined and orderly fashion, both on mobile and desktop devices.